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ABS-CBN, GMA claim ratings lead in November

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ABS-CBN Corp. and GMA Network, Inc. once again claimed the lead in nationwide television ratings for November, citing different audience measurement providers.

Using data from Kantar Media, ABS-CBN said it had an average audience share of 46% nationwide versus GMA’s 34% in November.

Kantar Media uses a nationwide panel size of 2,610 of both rural and urban households to represent nationwide viewership.

ABS-CBN said it kept its lead in Mega Manila with an average audience share of 37% against GMA’s 34%, and in Metro Manila, with 41% versus GMA’s 27%.

The Lopez-led media giant said its audience share stood at 44% in Total Luzon against GMA’s 35%; 54% in Total Visayas versus GMA’s 27%; and 49% in Total Mindanao versus GMA’s 34%.

For the month of November, ABS-CBN said it dominated all time blocks, particularly prime time with an average audience share of 51% versus GMA’s 32%. Its most popular show remained FPJ’s Ang Probinsyano, with a national TV rating of 41.1%.

Meanwhile, GMA Network said it dominated the National Urban Television Audience Measurement (NUTAM) with an average total day people audience share of 43.2% against ABS-CBN’s 38.2%, citing Nielsen Philippines TV Audience Measurement.

GMA said it bested ABS-CBN across all day parts in NUTAM, with a 42.1% in the evening block versus the latter’s 40.8%.

The media company also said it registered a total day people audience share of 48.8% in Urban Luzon versus ABS-CBN’s 32.6%.

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