THE worldwide detachable tablet market grew to 6.5 million units in the fourth quarter of 2017 (4Q17), an increase of 10.3% from the previous holiday season, according to preliminary data from the International Data Corporation Worldwide Quarterly Tablet Tracker.
Growth for the entire year remained positive although it showed signs of slowing as detachable tablets grew 1.6% year over year in 2017, down from the 24% growth in 2016.
Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products.
Amazon.com was able to steal the second position from rival Samsung as the online giant offered steep discounts during the holiday season.
Samsung dropped to the third position behind Amazon. Shipments of its detachable portfolio continue to rise, however, these gains are outweighed by the declines seen among its slate models.
Huawei’s half-hearted approach to the growing detachable segment does not offer a promising outlook for the company. However, the company’s strong brand, aggressive channel strategy, and inclusion of cellular connectivity in its slate tablets has helped cement its rank in the top 5.
Lenovo’s ability to leverage its strength from the traditional PC business is starting to pay off as the company’s detachable tablet business has grown in the past year. However, the bulk of Lenovo’s tablets are still comprised of slates that offer great value at low prices.