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Nissan strengthens foothold in Mindanao with new showrooms

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Nissan Philippines, Inc. opened a showroom in Tagum City. -- LEAN S. DAVAL, JR.

DAVAO CITY — Nissan Philippines, Inc., through its partner Gateway Motors Group, is boosting its presence in Mindanao with the opening of a major showroom in Tagum City and the groundbreaking for a similar but bigger dealership in Davao City.

“This (Tagum) dealership is what we call NREDI (Nissan Retail Environment Design Initiative showroom), it has a new design and all our dealers in the next two years will adopt this… This is the first one in Mindanao, the fifth in the Philippines,” Ramesh Narahimsan, president and managing director of Nissan Philippines, Inc., said in an interview in Tagum last week.

Mr. Ramesh said a market study indicated a strong purchasing power among Tagum consumers, “which give us the confidence that Tagum is a viable market.”

Markane C. Goho, president of Gateway Motors, the largest multi-brand car dealership in Cebu, said, “When we bought this almost one hectare property, we planned to use one fourth of it and the rest is for future use. But because the city of Tagum is very rich, Nissan already instructed us to expand even before we inaugurated construction.”

The Tagum showroom has a total area of 781 square meters

Meanwhile, construction for the Davao City NREDI showroom is expected to be in full swing within the first half of 2018.

“With a land of 5,000 square meters, the (Davao) Matina showroom is bigger because the Davao market is bigger,” Mr. Goho said.

Michael C. Goho, Gateway Motors executive vice-president, said the overall goal is to increase Nissan visibility and strengthen its foothold in Mindanao and continue expanding nationwide.   

“We look forward to more expansion in the country… We have gotten a feel of the market and it is very positive,” he said.

Mr. Ramesh said Nissan Philippines’ saw a 40% growth in the first half of this year. — Maya M. Padillo

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