Philippines: 4th in time spent watching online videos — study

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FILIPINOS spend an average of six hours a week viewing videos online, the fourth-longest of countries surveyed, according to a report.

The “State of Online Video 2017” report by Limelight Networks, a provider of global Content Delivery Network services, said the Philippines posted the fourth-highest average online viewing time per week at 6.35 hours, behind India (7.12 hours), Singapore (6.62 hours) and the US (6.58 hours).

The report is based on a survey of 4,000 consumers in France, Germany, India, the Philippines, Singapore, South Korea, the United Kingdom, and the United States.

online videoGermany came in last of the countries surveyed at four hours and 23 minutes, with nearly half of respondents watching only one to two hours per week.

The report said that the average number of hours watching online video in a week was 5.75 hours.

A computer or laptop was the primary device used to watch online video, but smartphones have become the leading device in some countries, and with younger viewers. In the Philippines, most of online video consumption happens via computers or laptops and smartphones. However, streaming devices are increasingly gaining popularity with users streaming online videos via Smart TVs with online video apps (32.6%) and Google Chromecast (30.4%).

Viewers spend more time online watching movies than any other type of content. In the Philippines, TV shows and news come in second and third, respectively after movies.

A growing trend is subscription to streaming services, with 30% of viewers noting they subscribe to two or more services. Subscription rates are highest in the US and India, where 50.8% and 46.8% respectively, subscribe to two or more streaming services.

Some 42% of Filipinos do not subscribe to any service. On the other hand, 21.9%  subscribe to more than one streaming service.

In terms of the duration of online content, viewers in the Philippines, along with those in South Korea, most often watch videos with 31-60 minutes of content.

“With the proliferation of online video content, viewers are moving away from traditional broadcast television viewing and are demanding broadcast-quality online experiences,” said Michael Milligan, Senior Director at Limelight Networks. “Our research over time has shown a clear increase in expectations and decreasing patience with poor quality experiences.” — Patrizia Paola C. Marcelo