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PTT Philippines weighs Jiffy expansion plans

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PTT PHILIPPINES Corp., the local unit of Thailand’s biggest oil and gas company, will evaluate the performance of its convenience store business in the country before making expansion plans, company officials said.

“The head office is to decide how [we are going to] expand,” PTT Marketing Director Thitiroj Rergsumran told reporters on Tuesday on the sidelines of the launch of the company’s service station in Concepcion, Tarlac, its largest in the Philippines.

He said a “prototype” Jiffy was opened in a PTT service station in Fairview, Quezon City.” The convenience store, which is owned by Thailand’s PTT Public Co. Ltd., is up for audit by a team from the home country.

“On [Feb.] 16, they [will] go back to Thailand to conclude the plan to expand Jiffy… in the Philippines,” he said, adding that details on franchise fees have yet to be decided.

The local entry of Jiffy comes after PTT brought its own coffee shop brand Cafe Amazon to the Philippines with the opening of one outlet in 2016. The parent firm has more than 2,000 of such shops in Thailand.

“The first, in 2016, we opened one, and last year we opened five, and this year we [will] open 10,” Mr. Rergsumran said.

“For [Café] Amazon, right now we are developing our logistics about how to deliver the product because [it entails] a lot of details. So we [will] focus on Luzon first,” he said.

The growth of the cafe mirrors that of the company’s service stations, which now number 122 located in various parts of Luzon and Central Visayas.

“We [will] expand. [In] 2015, we have 15 [service stations], [in] 2016 we have 17, and last year, we have 23, and this year, we [will] have 30,” Mr. Rergsumran said.

For its fuel business, PTT and Cebu Air, Inc. recently renewed their P7-billion jet fuel supply agreement, sustaining the oil company’s position as the major supplier of the Gokongwei budget airline’s aviation fuel requirements.

“Cebu Air has been a loyal and good business partner,” said Sukanya Seriyothin, PTT Philippines president and chief executive officer. “Our partnership for more than 15 years is a testament of how it has been growing stronger for years.”

Danilo Alabado, general manager of PTT Philippines Trading Corp., said the supply contract with Cebu Air is an increase over the previous year’s estimated P6 billion.

He said the airline accounts for 60% of PTT’s aviation business and 25% of the oil company’s business volume. The other major customer is Semirara Mining and Power Corp.

Mr. Alabado said the company did not renew its supply contract in Japan but plans to look for other overseas markets.

“We’re also going to compete [in] airports outside the country where Cebu Pacific has presence, mostly in Asia plus two in Australia,” he said.

On Tuesday, at the launch of PTT’s two-hectare service station along Subic–Clark–Tarlac Expressway (SCTEx), the company highlighted the features of its Restroom 20, a pay toilet concept that originated from Thailand.

Any funds raised from the restroom’s operations are donated by PTT to charity. It has so far reached the P2-million mark since it started in SCTEx three years ago. The facility has a solar rooftop that brings in savings of between 900 kilowatts and 1.5 megawatts a month.

“That can be translated to about P100,000 savings per year,” said Ms. Seriyothin.

PTT has turned over the amount to several beneficiaries identified by the local and provincial governments of Tarlac, including the regional office of the Department of Social Welfare and Development. — Victor V. Saulon