S. Korea market expansion eyed for poultry, fruit

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THE PHILIPPINES is seeking to export more poultry, fruit and vegetables to South Korea, diversifying away from the leading products like pineapple and mango.

Philippine Ambassador to South Korea Raul S. Hernandez said that all of the pineapple and around 80% of bananas imported by South Korea are from the Philippines, with Philippine mango taking up only 35% of the market.

“We’re also targeting okra because we just found out that Koreans like okra too,” he added.

The Philippines has been also targeting Japan for its okra exports.

After the latest bird flu outbreak ran its course in Central Luzon, the Philippines is also seeking to ramp up poultry exports to South Korea as well, particularly dressed chicken and duck, Mr. Hernandez said.

The Philippine Statistics Authority ranks South Korea the Philippines’ fourth-largest trading partner, based on November data.

Apart from agricultural exports, the government is angling for various South Korean industries to relocate or invest in the Philippines, including those producing garments, furniture and holiday decor; chemicals; software; education; and business-process outsourcing.  Anna Gabriela A. Mogato