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Singapore Airlines and SSI tie up for shopping promo

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DON’T throw your boarding passes away — digital or paper — if you’re getting on a Singapore Airlines (SIA) flight as Singapore’s flag carrier has partnered with Stores Specialists Inc. (SSI) for an entire year’s worth of deals and discounts for shoppers with SIA boarding passes.

“We have done this more than 10 years ago in other countries and we’re bringing it to the Philippines this year,” Balagopal Kundavara, Singapore Airlines Philippines general manager, told the media during the promo’s launch on April 26 at Central Square in Bonifacio Global City.

“The Philippines is not a small market [for SIA] in terms of fliers and loyal customers,” he explaine​d​​ before adding that they’re just testing out the program in the country — but if the reception is good, they might make it a long-term promotion​.

The promotion, which is ongoing until to April 17, 2019, allows shoppers on SIA flights to get “very, very good deals” on participating SSI brands.

Michelle Suarez, marketing communications head of SSI, said at the same launch that over 38 SSI brands will be offering exclusive discounts for the year, including Aeropostale, Boss, Brooks Brothers, Coach, Kate Spade, MakeRoom, Michael Kors, and Samsonite, among others.

All shoppers have to do is to present their Singapore Airlines or SilkAir boarding pass to get the deals. The boarding passes are valid within one month from the date of travel, while KrisFlyer PPS Club members can avail of the offers anytime by showing their membership cards upon purchase.

Until this June, brands like Samsonite are offering 10% off on regular items except new arrivals, best sellers, and travel accessories, while Coach is offering 10% off on regular items.

For a complete list of participating outlets, visit www.singaporeair.com/boardingpass or ssilife.com.ph. — ZBC