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Stories about a brave girl and a break-up are the most...

FILIPINOS still love heartfelt stories -- after all, Globe Telecom’s “Choose Courage” ad sat atop the Youtube Ads Leaderboard for the first half of...

YouTube’s Top 10 Ads in the second half of 2016

VIDEO-SHARING platform YouTube Philippines recently released its list of Top 10 ads for the second half of 2016 — a list that included sentimental...

Google tools up to fix ads in wrong places

LONDON — Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said Tuesday it was introducing new...

AirAsia thanks its customers

BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign “filling the air with the spirit of gratitude and...

Facebook sidesteps ad-blocking on desktop computers

SAN FRANCISCO — Facebook on Tuesday began letting marketing messages slip past ad-blocking software on desktop computers. The update to the leading social network’s advertising...

Google and Facebook killed free media with ad domination

By Shira Ovide, Bloomberg Gadfly WHEN SURFING the Web or your favorite apps, it’s hard not to notice the nudges to pony up for a...

US TV loses its grip on eyeballs and the ads that...

By Shira Ovide and Rani Molla, Bloomberg Gadfly REMEMBER this moment in five to 10 years, when it becomes obvious the television industry is in...

Perfume makers spend $800 million on ads that apparently stink

LITTLE EVER CHANGES in the perfume industry. Shoppers still get spritzed as they walk through department stores, sexy ads are still the norm, and...

Can you sell scents without the sex?

By Kim Bhasin FLOATING ON A little raft in an idyllic cove off Capri, a muscular man in a skimpy swimsuit stands over a woman...

No Trump ads: BuzzFeed says candidate ‘hazardous’

WASHINGTON — BuzzFeed has terminated an advertising deal with the Republican Party, saying presumptive presidential nominee Donald Trump is “hazardous to our health,” the...

Google ads take aim at people on the move

GOOGLE on Tuesday unveiled redesigned ad products aimed at catching eyes on mobile devices and enticing people with nearby offerings at just the right...

US top court rejects POM Wonderful appeal over ads

WASHINGTON — Businesses better have good evidence to back up claims of health benefits from their products, the US Federal Trade Commission (FTC) said...

Automakers, Super Bowl ad stalwarts, buy less air time

THE SUPER BOWL was a little less sleek, sporty, and horsepowered this year. The portion of advertising time devoted to promoting cars and trucks...

Amazon pulls Nazi ads over New York backlash

NEW YORK -- It’s the land of the free, and Americans don’t like Nazi insignia laid over the stars and stripes. Nor do they...

4ME bets people will watch advertorials on stand-alone site

AUSTRALIA-BASED digital advertorial service 4ME group, in partnership with Media5 Marketing Corp., recently launched an online lifestyle multi-channel network in the Philippines  to “revolutionize...

Bikini ads are out as biggest brewers court women drinkers

BUD LIGHT blew it with #UpForWhatever, the marketing campaign that called America’s most popular brew “the perfect beer for removing ‘no’ from your vocabulary...

Yazz ads zing with stars

Ads & Ends — Nanette Franco-Diyco AFTER A TEXT that I received over the weekend suggesting that I download “a fascinatingly cute ad campaign that...

Audi ‘Truth in Engineering’ ads come back to bite amid probe

“IT’S NOT THAT easy being green.” That was Kermit the Frog’s lament to comedian Joel McHale in an advertisement during Sunday night’s Primetime Emmy Awards,...