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Believing you can win

AS a schoolboy, I captained my school’s “B” side field hockey team. I would be the first to agree that I was a lousy...

Communicating what is essential

By Michael Angelo S. Murillo Reporter ONE OF adidas’ iconic shoe styles, the EQT line was relaunched this year since first being introduced in the 1990s....

Singapore launches its new branding

AFTER SEVEN YEARS, Singapore is retiring its tourism branding — Your Singapore — and replacing it with something that “is a reflection of who...

Discounts and other concessions

PRICE NEGOTIATIONS can be costly and should always be undertaken with caution. Each price concession nibbles away at margins until the item is no...

Encouraging fitness

By Michael Angelo S. Murillo Reporter IN THIS AGE of fast and processed food, picking up the lifestyle habits of eating a healthy diet and having...

Amazon turns thousands of Twitch streamers into product pitchmen

AMAZON.COM, Inc. will pay commissions to gamers, artists, chefs and others on its Twitch Interactive video-streaming service for selling products to their fans through...

When things don’t go smoothly

SOME YEARS AGO, I had a job liaising with a well-established firm of consultants. Our organization was buying into a multi-million dollar communications system...

Closing can be easy!

Getting the edge in professional selling Terence A. Hockenhull I THINK it would be fair to say that more people are involved in sales than almost any...

Rolls-Royce is the hottest brand shout-out in pop music lyrics

“PARK THE BENZ, just to ride the Wraith,” Quavo raps in Drake’s song “Portland,” which peaked at No. 9 on the charts this year....

Martin Nievera finds a home in Solaire

By Zsarlene B. Chua, Reporter DUBBED AS the country’s “Concert King” and with a career that has spanned more than a quarter of a century,...