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Largest Owndays store in the world opens in PHL

By Zsarlene B. Chua FROM THE outside the newest Owndays store in SM Megamall didn’t look like a typical optical shop with white walls and...

Ayala Malls host farmers markets over the holidays

MUCH LIKE Makati’s main thoroughfares which are all decked out for Christmas in a distinctly Filipino fashion — from the capiz shell (windowpane oyster)...

A loyalty card for the select few

By Zsarlene B. Chua Reporter UNLIKE other loyalty cards that reward their most steadfast and best customers via perks and discounts, the Ayala Rewards Circle (ARC)...

Penshoppe launches #IAmDifferent anti-bullying campaign

BULLYING is a prevalent problem for young Filipinos. It may be physical, verbal, social, or cyber bullying, and if it is ignored or tolerated,...

Owning Halloween

By Zsarlene B. Chua ASIDE FROM costumes that range from geeky to spooky, Halloween is also an event where people use makeup to transform themselves...

Sennheiser’s new audio collection focuses on specific customer needs

FOR OVER 70 years, leading German audio specialist Sennheiser has stayed true to its mission to constantly shape the future of audio. The German audio...

Your neighborhood fitness place

By Michael Angelo S. Murillo ANYTIME FITNESS, an international 24-hour health and fitness club, recently marked a milestone in the country with the opening of...

Believing you can win

AS a schoolboy, I captained my school’s “B” side field hockey team. I would be the first to agree that I was a lousy...

Communicating what is essential

By Michael Angelo S. Murillo Reporter ONE OF adidas’ iconic shoe styles, the EQT line was relaunched this year since first being introduced in the 1990s....

Singapore launches its new branding

AFTER SEVEN YEARS, Singapore is retiring its tourism branding — Your Singapore — and replacing it with something that “is a reflection of who...

Discounts and other concessions

PRICE NEGOTIATIONS can be costly and should always be undertaken with caution. Each price concession nibbles away at margins until the item is no...

Encouraging fitness

By Michael Angelo S. Murillo Reporter IN THIS AGE of fast and processed food, picking up the lifestyle habits of eating a healthy diet and having...

Amazon turns thousands of Twitch streamers into product pitchmen

AMAZON.COM, Inc. will pay commissions to gamers, artists, chefs and others on its Twitch Interactive video-streaming service for selling products to their fans through...

When things don’t go smoothly

SOME YEARS AGO, I had a job liaising with a well-established firm of consultants. Our organization was buying into a multi-million dollar communications system...

Closing can be easy!

Getting the edge in professional selling Terence A. Hockenhull I THINK it would be fair to say that more people are involved in sales than almost any...

Rolls-Royce is the hottest brand shout-out in pop music lyrics

“PARK THE BENZ, just to ride the Wraith,” Quavo raps in Drake’s song “Portland,” which peaked at No. 9 on the charts this year....

Martin Nievera finds a home in Solaire

By Zsarlene B. Chua, Reporter DUBBED AS the country’s “Concert King” and with a career that has spanned more than a quarter of a century,...

Sales demonstrations

WHEN selling high-value or high-tech products, it is not unusual clients often ask for and expect an equipment demonstration or trial installation. This is...

Using the telephone to sell

Getting The Edge In Professional Selling Terence A. Hockenhull THE TELEPHONE can be effectively used to support a sale; but its effectiveness in conducting a “full...

Multilevel marketer FrontRow presents skincare line

ESTABLISHED in 2008, this year, multilevel marketing firm FrontRow International develops beauty products to complement its health and wellness supplements. Founded by Raymond Francisco and...

Taking pictures fashionably

By Joseph L. Garcia, Reporter SWEET AND CHARMING, the actress Liza Soberano lends her face to a new line of cameras from Fujifilm. Thanks to...

Kate Hudson joins Michael Kors to Watch Hunger Stop

MICHAEL KORS has announced that actress, author, entrepreneur, and humanitarian Kate Hudson is again supporting Watch Hunger Stop, the fashion brand’s annual campaign to...

Stories about a brave girl and a break-up are the most...

FILIPINOS still love heartfelt stories -- after all, Globe Telecom’s “Choose Courage” ad sat atop the Youtube Ads Leaderboard for the first half of...

Making every Juan fly

By Michael Angelo S. Murillo PRIDING ITSELF WITH having made air travel more accessible, Cebu Pacific has continuously come up with activities and programs to...

Why Charo Santos invests in diamonds

WHEN Charo Santos-Concio was starting out as an actress -- she has been in showbiz now for 28 years -- after she bought her...

Brazilian artist’s daughter claims LG stole images for phone Ads

The daughter of deceased Brazilian artist Lygia Pape says  LG Electronics, Inc. is using images of one of her mother’s works without permission for...

Nido in a more contemporary context

Ads & Ends Nanette Franco-Diyco Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...

Terms of engagement

Getting the edge in professional selling Terence A. Hockenhull Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective...

Passion-driven

By Michael Angelo S. Murillo, Reporter MOUNTAIN DEW’S recognized reputation as a brand championing passion and having fun was put front and center recently as...

McCann Worldgroup wins Cannes awards for radio

Ads & Ends Nanette Franco-Diyco AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label...

Google fine is small change compared with EU’s bigger threat

GOOGLE’S record-breaking €2.4-billion ($2.7-billion) European Union fine could end up being just a fraction of the costs from the EU’s demand that it stop...

Magnolia Chicken, Pambansang Manok

Ads & Ends Nanette Franco-Diyco TALK ABOUT HERITAGE! The Magnolia Chicken brand team and Publicis JimenezBasic brought together three of the country’s Miss Universe winners —...

QC, the next wellness capital of Asia? City of the Stars...

By Nickky Faustine P. de Guzman, Reporter QUEZON CITY aspires to be the “wellness capital of Asia,” said Mayor Herbert Bautista at the QC Medical...

Singapore Airlines faces tough competition, looks to expand

SINGAPOREAN FLAGSHIP carrier, Singapore Airlines (SIA), is celebrating its 70th anniversary with “more innovations and enhancements” in order to grow further in an increasingly...

NBA opens official online store in the PHL

SHOPPING FOR authentic National Basketball Association (NBA) merchandise in the country has been made easier with the recent launch of NBAStore.com.ph, the first official...

Cetaphil credits word-of-mouth for double-digit growth

TEXAS-BASED SKINCARE brand Cetaphil celebrates its 20 years since entering the Philippine market by strengthening their marketing efforts to include TVCs to sustain the...

Manulife weds creativity and marketing

Ads & Ends Nanette Franco-Diyco THERE ARE three new Manulife ad films on Facebook and YouTube. Each involves and captivates the viewer in such different creative...

Like doctor, like salesperson

Getting The Edge In Professional Selling Terence A. Hockenhull IMAGINE WALKING into a doctor’s office and sitting down in front of a physician. Before you start...

CoCo Fresh offers ‘affordable luxury,’ eyes expansion

TAIPEI-BASED on-the-go beverage brand CoCo Fresh Tea and Juice celebrates its fourth year in the Philippine market (and its 20th globally) by laying down...

Keeping up with the times through innovation

KOREAN electronics giant Samsung has just introduced its new QLED TV line featuring its “Quantum Dot” technology which a local official has termed “the...

Listening to the market

By Michael Angelo S. Murillo ALREADY ONE of the largest fitness equipment manufacturers in the world, Johnson Health Tech is not resting on its laurels...

Honors for Globe’s “#CreateCourage” Rogue One campaign

GLOBE TELECOM’S #CreateCourage branded film “Mask” has been shortlisted at the Tangrams Effectiveness@Spikes Awards, an Asia-Pacific award which honors outstanding marketing strategies that deliver...

Jollibee blends Mother’s Day and Graduation Day

Ads & Ends Nanette Franco-Diyco CREATIVE AGENCY MCCANN Worldgroup calls it its Jollibee brand love series, referring to its Kwentong Jollibee vignettes inspired by real-life stories...

For good professional makeup artists only

CELEBRATING THE “long and solid relationship” between the country’s makeup artists and arguably the country’s largest department store, the SM Store Beauty section has...

Dare to hire!

I CAME ACROSS a digital ad — #DareToHire: Special — that struck me as truly being actionable, giving corporations a suggestion of great opportunities...