Trends marks 25th anniversary, launches new brand identity

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Trends Chairman and Chief Executive Officer Hasan Fard introduces the company’s new logo and tagline.

Trends, the country’s leading local Information and Communications Technology solutions and services provider, celebrates its silver anniversary with the theme “Trends 25 Years of Bright Connections,” indicating the strong connections it has shared with its business partners that were built and strengthened over the years.

“The anniversary celebration of Trends is not about Trends alone. It is an anniversary celebration of everyone who’s been part of Trends’ exciting journey for 25 years. We are a constellation of stars that collectively shines together as one,” said Trends Chairman and Chief Executive Officer Hasan Fard.

“We dedicate this series of events to you, our clients for entrusting us with your business and your future success. We also extend our thanks to our business partners for the strong and meaningful partnerships we have forged and developed for 25 years. Truly, it is when we are together when we shine the brightest,” he added.

Trends’ month-long celebration highlights its humble beginnings, valued partnerships, significant milestones and global interconnectivity through a series of thanksgiving activities. It started on Oct. 12 with a golf tournament at The Orchard Golf & Country Club, Dasmariñas City, Cavite, and followed by a car racing and archery event at the Batangas Racing Circuit, Rosario, Batangas on Oct. 20.

The celebration continued with the much-awaited anniversary dinner at Okada Manila last Oct. 27, attended by Trends’ esteemed principals and clients from various industries and sectors. The night was filled with world-class performances from Ballet Philippines and world champions, Rhap Salazar and Marielle Mamaclay, who serenaded the crowd with their powerful song pieces.

Trends marks 25th anniversary, launches new brand identity
Trends Chief Operating Officer Renan B. Velonza thanks clients and partners for their support to the company through the years.

The guests not just witnessed how Trends has moved forward and developed to where it is today, but also to where the organization will be heading in the coming years. Amidst the entertainment and excitement, Trends’ board of directors, led by its Chief Operating Officer Renan B. Velonza, took the center stage and introduced the organization’s new vision, mission and core values.

“With this new vision and mission, and values that we are presenting to you, we are showing our commitment that we are still more than ready to go the distance with each and everyone of you,” Mr. Velonza said.

Trends envisions to become a trusted and leading technology-enabled business services company in the world, while adhering to its mission of delivering innovative, adaptive, and exemplary technology-enabled business services that provide long-term and sustainable value to its stakeholders. The organization also embraces new core values that will guide them throughout their journey with clarity and focus.

Meanwhile, Mr. Fard topped the unveiling by presenting Trends’ new logo that signifies the power and passionate movement of the company through changes, as well as its new tagline “Technology to Transcend.” He explained that technology is at the core of Trends’ business and an enabling tool for the company to provide services to help its clients go beyond its goals and continue to excel.

“We would like you as our clients to transcend while you are partnering with Trends. To transcend belongs to you, we are here to make sure that you will able to go to the next level and to achieve higher and higher goals,” Mr. Fard said.

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